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Thinking About Selling Your Home?
By: Donald Lee
Owning a home is the original American dream. It's the old frontier
spirit, wanting to claim your own tuft of the New World. Then again,
these days it also makes perfect economic sense. Experts estimate
that all of the
homes in the United States alone
are worth a combined $14 trillion. That goes a long way to explain
why a housing boom has been sweeping the globe.
Where there is a boom, though, there may be a bust. Read any
headline from your local newspaper, and you'll see headlines such as
"Bye-Bye, Housing Boom" to "Housing Boom is Leveling Off." Some
economic forecasters predict a bubble that may be about to burst.
They make you wonder: am I missing the boat?
Whether you're looking to cash in on this real estate bubble before
it pops-or simply wanting to move to a
bigger home or move across the
country-selling
your home can be more a nightmare than a dream. Not only
do you have to find and trust a
real estate agent. You need to prep
your home for open
houses. You need to haggle with
prospective buyers. Not to mention, you have to worry about the
moving and selling of all of your valuables.
It's almost enough to make you want to live in one home for the rest
of your life-just as folks did in your grandparents' day. Then
again, your home is worth a percentage of that $14 trillion. Don't
you want to see just how much?
As hectic and horrible as selling a home may seem, it really isn't
so bad if you break it down into a few simple rules. If you don't
believe us, read the rules for yourself.
Fuss over the facade. Your home's future owners do not want to worry
about repairs and renovations as soon as they move in. So make
certain they don't. Be sure to have your home immaculately clean
before you invite prospective
buyers over. Redecorate if your
interior is outdated. And invest in minor renovations if necessary.
You'd be surprised what a coat of paint can do.
Focus on the fine details. Prospective
buyers will leave no stone unturned
when they visit your home. They will test every light switch, run
every faucet, and lift up every toilet seat. Everything-and we mean
everything-should be in working order before your open
house.
Double check for blown out light bulbs and leaky faucets. Scrub the
bathroom and clean up any ring around the bowl, tub scum, and any
other nasty surprise.
Don't settle for maybes on safety. Ensure that there are no safety
hazards anywhere on your
property. Something as small as
uncovered electrical sockets or as large as an unfenced pool can
scare off buyers, especially parents of small children.
Create a soothing selling atmosphere. Imagine the last time you
visited a bed and breakfast. Your home should be as welcoming and
accommodating as that. One easy way to accomplish this is by
brightening up the place. Turn on all your lights for your visitors.
Plus, fluff up your bedroom. After all, most people want the bedroom
to be the most comfortable spot in the
house. Make sure it is-at least
when
buyers are around.
Clear the joint. Along with the last rule, there is the standard
real estate practice of vacating the premises when buyers come for
tours. This is done for good reason.
Buyers are there to
evaluate your home, not meet your
sisters, sons, cousins, and cats. So send your family to the mall
for a day of shopping, or to the park for a picnic.
Cut the clutter. All of your stuff can get in the way, too. That's
why it's important to start packing and storing your personal
belongings as soon as you know you're going to move. An empty house
is a cleaner looking house is a more attractive house. You don't
want your perspective buyer opening a closet and having a bowling
ball fall on their head, do you?
Make a killing on said clutter. One option is to simply move your
personal items to your new home and create instant clutter there.
That's the way of the pack rat. Or, you could sell what you no
longer need and turn a quick profit. That's the way of the fat cat.
If you choose wisely-the latter option-be sure not to hold your
garage sale on the same days as your open houses. Neighbors in their
undershirts and jeans on your front lawn do make for a great sales
ploy. Instead, it makes you look desperate and could hurt you come
negotiations. Schedule your yard sale on separate days.
Better yet, sell your goods online. Classified Web sites allow you
to negotiate with potential buyers, get the best rates for your
stuff, and ship it off at your own convenience. And it's all
accomplished on your own time, inside your
own home (where you can wear your
undershirt and jeans and no one will care).
Take a deep breath. Lastly, never let the home-selling experience
overwhelm you. Sure, there are a load of responsibilities to take
care of. But that is what your
real estate agent is there for.
They handle all of the grunt work. They do all of the hard talking
with the buyer. They make all the follow-up calls. And they showcase
your home for you. Your job is just to smile, be polite, and answer
the buyer's questions if they come up.
Author Bio
Donald Lee is the public relations manager for Buysellcommunity.com.
Buysellcommunity provides free classified listing services for
individuals and businesses to market their products and services
online. For global and localized classifieds, please visit
http://www.buysellcommunity.com - Free Buy & Sell Classifieds
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Home Staging: 50 Tips - Get Started
on Your Home Staging Journey
By: Teri B. Clark
"Home staging" was coined by Barb Schwarz back in the early '70s,
and the concept has become well known as "house fluffing," "dressing
to sell," and "home presentation" to name a few, but the concept has
not taken hold among home owners when selling a home because many
people do not understand the idea or cannot create a workable plan
for staging their home correctly.
The focus of staging is to make a home more marketable by creating
the most appealing home to the greatest number of prospective
buyers. It should be impersonal enough not to infringe on a buyer's
own sense of style.
Decorating is optional. Staging, on the other hand, is essential -
that is if you want to sell your house for the most possible money
in the shortest amount of time. Staging - it is the difference
between ordinary and extraordinary.
Since home staging is truly an essential part of selling your home,
I wanted to share these 50 Tips To Get You Started on Your Home
Staging Journey.
1. Be sure that your home is staged before you or your realtor takes
the photos for the web. Over 70% of all new apartment/home searches
are started on the Internet. It is imperative that the property
looks good in the photos so that it can attract as many people as
possible to see the real thing.
2. You should not have one person look at your house until it has
been staged completely. It should not go through the broker
walkthrough, MLS, open houses, or anything. Stage first!
3. Kate Hart of Hart & Associates Staging and Design LLC knows that
home staging works for all properties regardless of the price point
because home staging is about preparing your home for a faster and
more profitable sale and marketing your property to the most
potential buyers for its target audience. "I have staged homes
ranging from $100,000 to $10 million and have had the same result-
the homes sell faster and for top dollar compared with the
competitors within their price range."
4. If you have dark cabinets, a light colored handle or something in
shiny gold will enhance them. If you have light cabinets, you can
give them the sleek look by using handles of the same color so that
they are hardly noticeable or by using brushed silver handles. With
light wood, you can also use darker handles, gold, bronze, or even
colors.
5. Sometimes renovations are needed. However, here are five that you
should avoid:
- Adding high end appliances to a modest home
- Adding hand painted tiles to the bath or kitchen
- Adding a central vacuum
- Adding air conditioning (unless you are in an area that all homes
have it)
- Replacing windows with newer models
6. Be sure to check with your city or county building inspector
before beginning a new project. Many departments require permits,
even for things as simple as changing a dishwasher.
7. Everything in its place is a good motto to remember. Always find
appropriate places to store your items. Litter boxes in the kitchen
and trashcans in the pantry are just two examples of inappropriate
placement.
8. Julie Dana of The Home Stylist has the following tip: Do not have
any cleaning products visible. You want the buyer to think that the
house cleans itself. You do not want to remind buyers that there
will be work to do in this house, so put away laundry baskets and
dish drainers as well!
9. Lisa Wonsey of Space/Lift explains that selling an empty home can
be a huge mistake. Buying or renting furniture is especially vital
in an empty home. Empty homes do not show well and can sit on the
market for months until a buyer with a good visual imagination comes
along, or until the seller drops the price so low that the home is a
steal.
10. Your refrigerator will need to be cleaned, even if you are not
leaving it. People will still look inside and a dirty refrigerator
will turn them off. If you are taking it with you, you may as well
clean it now. If you are leaving it, then it is imperative to have
it sparkling.
11. Ruthanne Hatfield of Art of Interior Placement emphasizes that
taking away items is needed, but adding back is essential, too: Each
room should be embellished with accessories artwork, mirrors, accent
tables, silk trees and florals, as well as dishes, bedding, and
towels so all areas look inviting.
12. Check for unusual odors in your house. It may come from a pet or
even from your upholstery.
13. Cleaning is rarely fun for anyone, but it does not have to be a
terrible chore. Play some fun, lively music. Before you know it,
your adrenaline will start pumping and you will be dancing your way
through the house.
14. To clean those irritating stains in the bathtub, make a paste by
using hydrogen peroxide and cream of tartar. Use an old toothbrush
to rub the mixture into the stain and rinse thoroughly.
15. To clean the microwave, fill a paper cup with water and a few
tablespoons of baking soda. Nuke it for about 30 seconds, or until
you see the contents explode. Then just take a paper towel and wipe
it all off. The explosion spreads the cleanser over the entire area,
and you can even use the moistened rag or paper towel to wipe
outside the microwave and its surrounding area.
16. Mary Larsen of Larsen-Trochlil Designs offers the following
professional tip: Do not offer money towards painting or installing
new carpeting. Remember, if you are not willing to do it, your buyer
is not likely to either.
17. Take a look around you. Do you have items in your home that are
unused and have no real sentimental value? If so, get rid of them!
These types of items can often be found in closets, cupboards,
basements, and garages. Sometimes they are on bookshelves or even in
your everyday living space. The more you are able to move out the
more the next buyer will want to "move in."
18. If you do not have a plan for what to do with the stuff you no
longer need, it will get put in the basement or the attic or the
garage or simply stay in a pile in the room where it began. If this
happens, then you really did not get rid of clutter - you just moved
it to another location. When you are clearing the clutter for home
staging purposes, you will have many different piles. Some things
may go to a thrift store such as the Salvation Army, some things may
go to the dump, some things may go into storage, and some things may
be set aside for a garage or yard sale. Knowing what you are going
to do with the extra clutter is essential to really decluttering
your home.
19. Sylvia Beez of m.a.p. interiors inc. reminds us that: A home for
sale should always be presented in its best light and immaculate
condition, which is not the reality of everyday life. Potential
buyers do not want to see how you live, with your children, cats and
dogs, and mess. They want to see themselves in a perfect house under
perfect conditions and that is how a home on the market should
always be presented.
20. If your kitchen cabinets, pantries, and drawers - even your
refrigerator - look jammed packed, it sends a negative message to
the buyer. This message is that there is not enough room in your
kitchen. If they were looking for plentiful storage space, after
opening your crowded cupboards, they will believe that they will not
find it in your kitchen. The best way to change this negative first
impression is to have as much "empty space" as possible.
21. Marlene Feldman of Marlene Feldman Associates has the following
suggestion for small dining rooms: If the dining room has an
oversized china cabinet, consider removing it. Or, if has a top and
bottom, remove the top. This will open up the space considerably
22. Take a look at your bathroom. If you are like most people, you
will find half-used shampoo bottles, a jumble of hair accessories, a
curling iron, foam curlers, several cans of shaving cream, tub toys,
lotions, medication, books and magazines, oils, candles, toilet
paper, and on and on and on. The amount of stuff we store in our
bathrooms is far greater than the storage capacity for these small
rooms, especially, if like many bathrooms, you have just a medicine
cabinet and a very small vanity. The "stuff" that is not in use
needs to be boxed up and moved out.
23. Katie Joanow of Star Staging explains that: You should remove
extra chairs from the tables. Unless you have a massive space, you
will not need more than 4 chairs around a table. Also remove extra
leaves from the table. This will make the room feel larger.
24. Buyers want to see your carpet or your hardwood floor or your
linoleum. Most home stagers suggest removing all area rugs, unless
you have a large area of hardwood, where one rug is acceptable. Area
rugs make spaces seem more crowded. Without them, your floor plan
opens up.
25. Closets are great for accumulating clutter, though you may not
think of it as clutter. Perhaps the clutter is wrapping paper, or
Christmas items, or an old sewing machine. Maybe you have some
keepsakes, or photo albums. Then of course there are the extra
clothes and shoes. None of these things are likely to be in the
throw away pile, but they should not be in your closet if you want
to reduce the look of clutter.
26. Gail Greer of All Rooms Great and Small gives this tip about
painting your home: You need to be willing to change paint colors.
There are certain universally accepted colors and these should be
used when repainting your home. Yellow or shades of gold are warm
and inviting. You should also accent with yellow. Your eye absorbs
more yellow and therefore sees it first. Green or blue in the
bedrooms are great colors because they are restful.
27. Stand a few feet away from the entrance to the bedroom. What do
you see? Whatever you see is the first thing that a buyer will see.
Is it pretty? Is it bulky? Does it make the room feel small? Move
anything from the doorway that is not inviting.
28. A spare room should be viewed as a bonus. It is a "plus" feature
of your home, but only if the buyers can view it as such. For
example, if your spare room is used mostly as an office, then,
during the selling process,you need to make it just that - an
office! Get rid of the spare bed and the extra dressers full of last
season's clothes. Get rid of the boxes of storage items in the
closet. Keep the essentials of your office such as a desk, filing
cabinet, bookshelf, and a nice chair in the corner with a small
table and lamp.
29. Holly Weatherwax of Momentum Realty explains that whenever
possible, she recommends leaving the garage free from storage. If
people see that the seller does not have enough storage and has to
use the garage, they will begin to wonder if the same thing will
happen if they buy the house. People like to think that they might
actually be able to use a garage!
30. Find out what organizations in your area pick up items. Such
organizations often include Goodwill, The Salvation Army, veteran's
associations, and other local organizations. Another good way to get
rid of items you no longer need is to use Freecycle. Here, you can
list items you no longer need and then choose someone from a list of
takers to have them. The best part is the person wanting the items
comes to your home on your timetable to get them. You can find a
freecycle group in your area by going to www.freecycle.org.
31. Get everything off the counters. Everything. Remove all
appliances from the countertops. Even the toaster. Doing so will
make you kitchen look larger and more spacious. It will also keep
the buyer's eye from stopping on a particular item rather than
getting a full view of the room. Put the toaster in a cabinet and
take it out when you use it. Find a place where you can store
everything in cabinets and drawers.
32. Charlie Ann Taylor of C.A.T.'S ROOMER has a lot to say about
these focal points in your home: The kitchen and baths need to be
model perfect because the kitchen and baths sell the home.
33. Have you taken away so much that your home no longer has any
sparkle? Although YOUR personality needs to be removed, the
personality of the house still needs to come through.
34. One of the most important factors to consider when placing items
into a room is the idea of transition. As your eye moves around the
room, you do not want it jumping from place to place or piece to
piece. The movement of the eye should flow - not bounce. To
accomplish this, you want to avoid abrupt changes in height.
35. Gail Jackson of Weichert Realtors explains that home staging
does not need to be expensive: Paint is very inexpensive and gives
you a big bang for your buck. Although a bit labor-intensive,
painting is not expensive and gives your home a new, fresh, clean
look.
36. Give each room a touch of the unexpected. This can be done with
artwork placed in an unusual way, using a piece of furniture in a
way that you normally would not use it, or adding a dash of color
where the eye least expects to find it. Be creative.
37. Follow the "like-with-like" rule of the thumb. Tall with tall,
small with small, wide with wide, and narrow with narrow will guide
you throughout the decorating process. Mimic the shape of each space
you are decorating. For example, a sofa should be accessorized with
horizontal art so you are complementing wide with wide.
38. Marcia Smart's (Smart Interior Styling) tip is to: Recognize
that your major competition comes from newer homes. People will take
a newer home over an older home if all else is equal. That is why it
is essential to give an older home something that puts it above the
rest.
39. My favorite decorating tip is to look outside the box. You do
not always need to use an item for its intended purpose. For
example, do not just use a tablecloth for a table; make it a
slipcover for your ottoman. It can save you lots of money and time
when you purchase a tablecloth at a local chain verses buying yards
of fabric and by purchasing the correct size it can become a no-sew
project. Always keep your eyes open for new uses for everyday items.
40. Select a focal point for your room and subtly orient other
furnishings and some lighting toward it. If there is a fireplace, it
will nearly always be the focal point; other focal points might be
bookcases or built-in shelving to house lovely collectibles, or a
sofa with a striking painting on the wall above it.
41. Donna Reynolds of Home Rearrangements explains that there are
two times that you can angle furniture: In a square room and if a
room already has an angle in it, like a corner fireplace or a bay
window.
42. In a bedroom, unless you have no other choice, you want to see
the foot of the bed when you walk in. You do not want a bed to cross
the doorway because it blocks the flow and makes the room look
smaller. It is better to see the foot so that you can see the pretty
pillows.
43. One of the easiest ways to create color is to add beautiful
accent pillows to any room. Introducing a complementary accent color
in a room can make a room "pop" and come alive. Accent pillows not
only add color but texture and warmth as well. By adding throw
pillows in a coordinating or contrast fabric to a couch chair,
bench, or bed, you can transform your room and add instant warmth
inexpensively!
44. One way to see if your home has curb appeal is to walk across
the street and have a good look at your house. where did your eyes
go? They should be drawn to the front door and entryway. If they are
not, then you need to do something about it.
45. Kimberly Cash of ASPM Tidewater Home Staging Consultants, Inc.
offers the following advice: People do not see their house as a
product that you have to market and sell. However, selling your home
is like packaging. People look at the outside before deciding to
come in. Then they look at the inside before deciding to buy, and it
is mostly based on looks. It is packaging. You need to wrap up your
product, your home, like a beautiful package.
46. Once you have gotten the front yard in shape, it is time to work
on the backyard. The most important areas of the backyard are the
patios, decks, and porches. Getting these areas up to date will give
the buyers a feeling that they are getting bonus space.
47. New window treatments can make a world of difference. They can
add value and style to your home and be something the buyers view as
a bonus - something they will not have to buy or replace when they
move in. The caution, however, is that you keep the treatments
neutral (keep your personality out of the room) and that you make
sure they do not block the amount of light that comes into a room.
48. Debra Blackmon of Blackmon Design offers the following
suggestion for your windows: Many homes have the louvers of the
blinds turned down to face the floor. A more enhancing way to use
blinds is to turn the louvers up to reflect much-needed ambient
light onto the ceiling.
49. Sometimes, refreshing a room can be as easy as changing a light
bulb. Bulbs like GE Reveal filter out yellow rays common in ordinary
light bulbs, making colors, fabric, walls, and artwork appear
richer, crisper, and more vivid.
50. Add pampering accessories! Things like bath bubbles, fluffy
towels, and candles not only add the pampering feeling you are
trying to achieve, they offer visual comfort with color and texture
as well. Psychologically, we all crave that long soak with a good
book, and even if we are only in the bathroom for 10 minutes to whip
on some make up, just seeing those items displayed promises
wonderful baths to come!
As you know, your home becomes a house - a product for sale. Staging
your property gives you a more competitive edge in today's market by
transforming it into a marketable product. A staged property helps
you sell your investment for top dollar and is the first line of
defense over lowering the price. Do not settle for less at the
closing table simply because you did not understand the value of
staging or did not want to take the time or spend the money to do it
properly.
In this world of busy buyers, a property has to be staged to appeal
to the their imagination. They want to be able to look at your home
and know that they can live there. They want to know that their
furniture will fit. They want to know that everything is in "move
in" condition. That is why staging is so important. It allows buyers
to imagine themselves living in your home with their stuff, not
yours.
Presentation is everything and staging is presentation! The result
is improved functionality and complementary space. Following the
techniques in this book will maximize your equity while reducing the
market time for your home.
Author Bio
Teri B Clark is a professional writer and published author. Her most
recent book, 301 Simple Things You Can Do To Sell Your Home NOW and
For More Money Than You Thought, explains these tips in more detail
and offers many, many others. To learn more about Teri's latest
book, visit http://staging-your-home.blogspot.com
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